The Business of Sports, Visualized.
Data visualizations & concise insights into the business of your favorite sports. The Bagel Report is your weekly insight, delivered straight to your inbox.
Bagel #13 4/2
Your sneakers could cost more soon
— U.S. President Donald Trump has imposed a wave of new tariffs, including on Vietnam, Indonesia, and China, key sourcing markets that power the sneaker industry. This chart breaks down where the biggest brands—Nike, Adidas, On—actually make their shoes. Take On, for example: 90% of their shoes are made in Vietnam, which is now facing a steep 46% tariff.
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Bagel #5 2/22
The Rise And Rise Of The Golden State Warriors
— Since drafting Steph Curry in 2009, the Warriors' valuation has grown from $315 million to $8.8 billion..DS8e8kh-_Z1U8KAU.webp)
Past Bagels
See our previous newsletters Bagel #15 4/21
Kit Deals Aren't Made Equal
— Real and Barca have acquired the gold standard in kit sponsorships - maximizing revenue as well as lengthy terms. Liverpool, on the other hand, have maximized flexibility, taking a short 5 year deal, while still raking in a solid £60m a year. Meanwhile, Nike has a steal on their hands with Tottenham signing a lengthy 12 year deal of just £32m a year.
Bagel #14 4/7
NFL is the crown jewel in NBC's sports portfolio
— NFL makes up more than 50% of NBC's annual spending on sports. Sunday Night Football is one of the most marketable sports real estate on air, and NBC is paying $2B annually to keep it. All of NBC's sports investments are geared towards gaining a massive international and loyal viewership that can be converted into subscribers of Peacock, its streaming service.
Bagel #13 4/2
Your sneakers could cost more soon
— U.S. President Donald Trump has imposed a wave of new tariffs, including on Vietnam, Indonesia, and China, key sourcing markets that power the sneaker industry. This chart breaks down where the biggest brands—Nike, Adidas, On—actually make their shoes. Take On, for example: 90% of their shoes are made in Vietnam, which is now facing a steep 46% tariff. Bagel #12 3/20
The Super Bowl remains must-watch TV, while the Oscars' decline continues
— This year, the Super Bowl drew an estimated audience of 127.7 million viewers, the largest audience for a Super Bowl in TV history. Meanwhile, the Oscars viewership has shown a general decreasing trend over the last two and a half decades. In 2000, almost 50 million people tuned in to watch the Oscars. This year? Less than 20 million.
Bagel #11 3/16
Tom Brady is the highest-paid sports media personality in America
— Stephen A. Smith’s new 5-year $100M deal with ESPN puts him at No. 3 among the highest-paid sports media personalities in America. Shaq and Charles Barkley are in the mix too with big TNT contracts. But no one comes close to Tom Brady—his $37.5M annual salary with Fox is in a league of its own.
Past Bagels
The Bagel Report
Sports executives call each bagel a "morning must-read". Subscribe and find out why.
Subscribe