Bagel #15 4/21
Kit Deals Aren't Made Equal
— Real and Barca have acquired the gold standard in kit sponsorships - maximizing revenue as well as lengthy terms. Liverpool, on the other hand, have maximized flexibility, taking a short 5 year deal, while still raking in a solid £60m a year. Meanwhile, Nike has a steal on their hands with Tottenham signing a lengthy 12 year deal of just £32m a year.
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See our previous newsletters Bagel #17 5/25
French Open 2025 Purse Reaches Record $63 million plus
— The upcoming French Open - the year's second Grand Slam - has announced a record purse of over $63 million, with the men's and women's singles champions each earning close to $3 million. The tournament's prize money has now increased for four straight years following a 10% dip between 2020 and 2021 due to COVID. This year’s purse is around 64% more than that in 2021 ($38.9 million).
Bagel #16 5/12
Steph Curry Is Building A Business Empire Off The Court
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Bagel #15 4/21
Kit Deals Aren't Made Equal
— Real and Barca have acquired the gold standard in kit sponsorships - maximizing revenue as well as lengthy terms. Liverpool, on the other hand, have maximized flexibility, taking a short 5 year deal, while still raking in a solid £60m a year. Meanwhile, Nike has a steal on their hands with Tottenham signing a lengthy 12 year deal of just £32m a year. Bagel #14 4/7
NFL is the crown jewel in NBC's sports portfolio
— NFL makes up more than 50% of NBC's annual spending on sports. Sunday Night Football is one of the most marketable sports real estate on air, and NBC is paying $2B annually to keep it. All of NBC's sports investments are geared towards gaining a massive international and loyal viewership that can be converted into subscribers of Peacock, its streaming service.
Bagel #12 3/20
The Super Bowl remains must-watch TV, while the Oscars' decline continues
— This year, the Super Bowl drew an estimated audience of 127.7 million viewers, the largest audience for a Super Bowl in TV history. Meanwhile, the Oscars viewership has shown a general decreasing trend over the last two and a half decades. In 2000, almost 50 million people tuned in to watch the Oscars. This year? Less than 20 million.
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The Bagel Report
Sports executives call each bagel a "morning must-read". Subscribe and find out why.
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