NFL is the crown jewel in NBC's sports portfolio

Bagel #14 4/7

NFL is the crown jewel in NBC's sports portfolio

— NFL makes up more than 50% of NBC's annual spending on sports. Sunday Night Football is one of the most marketable sports real estate on air, and NBC is paying $2B annually to keep it. All of NBC's sports investments are geared towards gaining a massive international and loyal viewership that can be converted into subscribers of Peacock, its streaming service.

NFL is the crown jewel in NBC's sports portfolio

Past Bagels

See our previous newsletters

Rookie Contracts Have More Than Doubled In The Last Decade

— Rookie Contracts have more than doubled in the last decade. This year, the Dallas Mavericks signed top pick Cooper Flagg to a whopping 4-year $62.7 million rookie contract. In contrast, in 2015, first pick Karl-Anthony Towns' rookie contract was worth just $25.7M – less than half of Cooper's.

Rookie Contracts Have More Than Doubled In The Last Decade

Steph And LeBron Are Still The Faces Of The NBA

— Steph and LeBron still rule the league, on and off the court. In 2024–25, the Warriors guard led all NBA players in total earnings, topping both on-court salary ($55.8 million) and off-court endorsements (a whopping $100 million). LeBron James came second overall, earning $85 million off the court and $48.7 million on it. Giannis Antetokounmpo rounded out the top three. Meanwhile, stars like Nikola Jokic and Joel Embiid cashed in on big contracts, but lagged far behind in off-court income.

Steph And LeBron Are Still The Faces Of The NBA

French Open 2025 Purse Reaches Record $63 million plus

— The upcoming French Open - the year's second Grand Slam - has announced a record purse of over $63 million, with the men's and women's singles champions each earning close to $3 million. The tournament's prize money has now increased for four straight years following a 10% dip between 2020 and 2021 due to COVID. This year’s purse is around 64% more than that in 2021 ($38.9 million).

French Open 2025 Purse Reaches Record $63 million plus

Steph Curry Is Building A Business Empire Off The Court

Steph Curry Is Building A Business Empire Off The Court

Kit Deals Aren't Made Equal

— Real and Barca have acquired the gold standard in kit sponsorships - maximizing revenue as well as lengthy terms. Liverpool, on the other hand, have maximized flexibility, taking a short 5 year deal, while still raking in a solid £60m a year. Meanwhile, Nike has a steal on their hands with Tottenham signing a lengthy 12 year deal of just £32m a year.

Kit Deals Aren't Made Equal