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Bagel #6 2/22

NBA All-Star Ratings Can't Stop Falling

— The 2025 game was the second-least watched ever.
NBA All-Star Ratings Can't Stop Falling
  • Ratings continue to decline. The 2025 NBA All-Star Game pulled in 4.7 million viewers, making it the second-least-watched game on record after 2023’s 4.6 million. The NBA had unveiled a new tournament-style format, hoping to shake things up, but the result? A 13% drop over last year in viewership across TNT, TBS, and TruTV. Last year, 5.4 million tuned in. 2025 marks three straight years that the NBA All-Star game has failed to crack 6 million viewers - the only such stretch in NBA history. For comparison, the highest-rated All-Star game in the last 25 years was in 2002, when over 13 million people tuned in.

  • 0/10 for the new format. The new format wasn’t a hit among fans. There was a reduction in the time of actual basketball played, which was partly by design (each game had a target score of 40). The goal was to create urgency and excitement, but constant TV timeouts every 10-15 points limited the game’s flow. The format also meant that two teams would play just one short game apiece. Draymond Green, who wasn’t an All-Star but a member of TNT’s studio crew, gave the new format a ‘0/10’, calling it “ridiculous”.

  • Calls for change. With the 2025 All-Star experiment largely being viewed as a failure, pressure on the NBA is mounting to shake things up. There are reports that the league is considering the addition of a 1v1 tournament for next year’s event in Inglewood, with a prize money of $1 million. Another idea that is gaining momentum is a USA vs. World matchup, backed by players like Victor Wembanyama and Giannis Antetokounmpo. Let’s see if the league is able to fix the All-Star weekend - or if ratings keep sinking.

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Past Bagels

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Bagel #15 4/21

Kit Deals Aren't Made Equal

— Real and Barca have acquired the gold standard in kit sponsorships - maximizing revenue as well as lengthy terms. Liverpool, on the other hand, have maximized flexibility, taking a short 5 year deal, while still raking in a solid £60m a year. Meanwhile, Nike has a steal on their hands with Tottenham signing a lengthy 12 year deal of just £32m a year.
Kit Deals Aren't Made Equal
Bagel #14 4/7

NFL is the crown jewel in NBC's sports portfolio

— NFL makes up more than 50% of NBC's annual spending on sports. Sunday Night Football is one of the most marketable sports real estate on air, and NBC is paying $2B annually to keep it. All of NBC's sports investments are geared towards gaining a massive international and loyal viewership that can be converted into subscribers of Peacock, its streaming service.
NFL is the crown jewel in NBC's sports portfolio
Bagel #12 3/20

The Super Bowl remains must-watch TV, while the Oscars' decline continues

— This year, the Super Bowl drew an estimated audience of 127.7 million viewers, the largest audience for a Super Bowl in TV history. Meanwhile, the Oscars viewership has shown a general decreasing trend over the last two and a half decades. In 2000, almost 50 million people tuned in to watch the Oscars. This year? Less than 20 million.
The Super Bowl remains must-watch TV, while the Oscars' decline continues
Bagel #11 3/16

Tom Brady is the highest-paid sports media personality in America

— Stephen A. Smith’s new 5-year $100M deal with ESPN puts him at No. 3 among the highest-paid sports media personalities in America. Shaq and Charles Barkley are in the mix too with big TNT contracts. But no one comes close to Tom Brady—his $37.5M annual salary with Fox is in a league of its own.
Tom Brady is the highest-paid sports media personality in America
Bagel #10 3/12

F1 is still the most popular Netflix Sports documentary

— In 2019, F1 Drive to Survive set the standard for the sports-documentary model. Since then, many other sports have partnered with Netflix to boost popularity, but none have quite had the same success. Netflix doesn't plan on pausing its model, with a 2025 lineup including all-women driving F1 Academy, SEC College Football, and Cricket. But the question remains - will any of these have the special sauce that makes F1 Drive To Survive so popular?
F1 is still the most popular Netflix Sports documentary

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