Bagel #12 3/20
The Super Bowl remains must-watch TV, while the Oscars' decline continues
— This year, the Super Bowl drew an estimated audience of 127.7 million viewers, the largest audience for a Super Bowl in TV history. Meanwhile, the Oscars viewership has shown a general decreasing trend over the last two and a half decades. In 2000, almost 50 million people tuned in to watch the Oscars. This year? Less than 20 million.
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See our previous newsletters Bagel #15 4/21
Kit Deals Aren't Made Equal
— Real and Barca have acquired the gold standard in kit sponsorships - maximizing revenue as well as lengthy terms. Liverpool, on the other hand, have maximized flexibility, taking a short 5 year deal, while still raking in a solid £60m a year. Meanwhile, Nike has a steal on their hands with Tottenham signing a lengthy 12 year deal of just £32m a year.
Bagel #14 4/7
NFL is the crown jewel in NBC's sports portfolio
— NFL makes up more than 50% of NBC's annual spending on sports. Sunday Night Football is one of the most marketable sports real estate on air, and NBC is paying $2B annually to keep it. All of NBC's sports investments are geared towards gaining a massive international and loyal viewership that can be converted into subscribers of Peacock, its streaming service.
Bagel #12 3/20
The Super Bowl remains must-watch TV, while the Oscars' decline continues
— This year, the Super Bowl drew an estimated audience of 127.7 million viewers, the largest audience for a Super Bowl in TV history. Meanwhile, the Oscars viewership has shown a general decreasing trend over the last two and a half decades. In 2000, almost 50 million people tuned in to watch the Oscars. This year? Less than 20 million. Bagel #11 3/16
Tom Brady is the highest-paid sports media personality in America
— Stephen A. Smith’s new 5-year $100M deal with ESPN puts him at No. 3 among the highest-paid sports media personalities in America. Shaq and Charles Barkley are in the mix too with big TNT contracts. But no one comes close to Tom Brady—his $37.5M annual salary with Fox is in a league of its own.
Bagel #10 3/12
F1 is still the most popular Netflix Sports documentary
— In 2019, F1 Drive to Survive set the standard for the sports-documentary model. Since then, many other sports have partnered with Netflix to boost popularity, but none have quite had the same success. Netflix doesn't plan on pausing its model, with a 2025 lineup including all-women driving F1 Academy, SEC College Football, and Cricket. But the question remains - will any of these have the special sauce that makes F1 Drive To Survive so popular?
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The Bagel Report
Sports executives call each bagel a "morning must-read". Subscribe and find out why.
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